Introduction to Media - Index









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Mise-en-scene

   Title of Clip Costume & Make-Up Lighting & Colour Actor Movement/Placement Setting & Props Iron Man 3 Denotations- I can see a man wearing rings and armour. Connotations- He is wearing armour which means he needs to protect himself from something dangerous.  Denotations- A big bomb occurred making the lighting a red/orange colour.  Connotations- There could be danger around the area where the bomb exploded. Denotations- I can see him flying and fighting. Connotations-   This shows him being strong and being able to be a hero. Denotations- I can see a normal town, but when Iron Man comes, there is a different setting. Connotations- This shows he is the main character as the setting changes when he arrives.   RDR2 Denotations- I can see that the costume is inspired by the early 20's kind of clothing. The characters have realistic faces seen as their makeup.   Connotations- Their realistic faces must mean that the creator has tr...
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Industries: Ownership and Control

1) What is a  conglomerate  in the media industries?  A media company that owns lots of smaller media companies. 2) What is a  subsidiary ? A company that is owned by a larger company or conglomerate. 3) What are the benefits for media companies of  vertical integration ? The benefits are lower costs, more control, more profit, etc. 4) What are the benefits for media companies of  horizontal integration ? Reduced competition, increased market share, greater economies of scale, etc. 5) Give  three  examples of media companies or brands that have used  synergy  to maximise their profits. Disney, theme parks and events linked to the same brand. 6) What is  convergence  and what device has changed the relationship between audiences and producers? Convergence is when we can all access all different types of media on one device. An example of a device that has changed the relationship between audiences and producers is a newspaper's ...
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Camera movement and editing

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Three aspects of camera movement 1. Tilt - The camera tilted downwards from the screen to the person, focusing on a different subject. This can make a person look weak or powerful using a tilt, (high/ low angle). 2. Handheld - The camera shows that it is held by someone's hand and is often shaky. Handheld camera can add urgency, realisation, pace or unease to a scene. 3. Crane shot - Camera attached to crane pan, track or 'swoop' in or out as required. Crane shots are often high angle and show large epic scenes or dramatic action. Two aspects of editing 1. Cut - When a camera shows a scene and automatically changes from one to another. 2. Fade - Shot fades away and another shot appears. Fades to black of signify endings. Two shots/camera angles 1. Close up 2. Over the shoulder     
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