Demographics and Psychographic

1.  The information that media companies use to create a demographic and psychographic profile of their audience is their name, age, gender, D.O.B, education, social class, race, profession, and city.

2. Media companies and advertisers are using audience profiling instead of just demographics because audience profiling are more subjective than objective.

3. The seven different Psychographic groups are The Aspirer, The Reformer, The Explorer, The Mainstream, The Succeeder, The Struggler, and The resigned.

4. The Aspirer - Materialistic, acquisitive people who are driven by others.

The Reformer - The most anti-materialistic of the seven groups. They are socially aware and pride themselves.

The Explorer - First to try out new ideas and experiences. Driven by discovery, challenge and new frontiers.

The Mainstream - A daily routine is fundamental to the way they live their lives.

The Succeeder - Possesses self-confidence and have a strong goal. Their core need in life is for control.

The Struggler - Heavy consumers of alcohol and junk food. Others often see them as victims, losers and wasters.

The Resigned - Normally older people with constant, unchanging values built up over time. They respect institutions and enjoy acting in traditional roles. 

5. I think the psychographic group/groups I belong in is The Aspirer because I enjoy spending money on materialistic items. However, I also belong in The Succeeder because I am very organised and tend to focus on important things. 

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