Reception theory

1) What is the preferred reading of a media text?

What the producers want you to believe. 

2) What is the oppositional reading of a media text?

What consumers believe after watching the piece.

3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film?

They position it as teenagers being a threat to society.

4) Why might young people reject this reading and construct an oppositional reading of the trailer?

It does not necessarily describe every young person which is something the consumers consider.

Write a 150+ word analysis of the McDonald's advert using preferred, negotiated and oppositional readings.

Preferred: The producer's want the audience to believe that the burger is a healthy and fulling meal as the quoted ' A meal disguised as a sandwich.' They also try to attract the audience by editing the burger for it to look more valuable and luxurious. 

Negotiated: McDonald's is one of the most recognisable restaurant and everyone identifies it as a fast food brand, which means they can't randomly produce something healthy and expect consumers to believe and trust it.

Oppositional: 



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