Posts

Reception theory

Image
1) What is the preferred reading of a media text? What the producers want you to believe.  2) What is the oppositional reading of a media text? What consumers believe after watching the piece. 3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film? They position it as teenagers being a threat to society. 4) Why might young people reject this reading and construct an oppositional reading of the trailer? It does not necessarily describe every young person which is something the consumers consider. Write a 150+ word analysis of the McDonald's advert using preferred, negotiated and oppositional readings. Preferred:  The producer's want the audience to believe that the burger is a healthy and fulling meal as the quoted ' A meal disguised as a sandwich.'  They also try to attract the audience by editing the burger for it to look more valuable and luxurious.  Negotiated: McDonald's is one of the most recognisable rest...
Post a Comment
Read more

Introduction to Media - index

1) First blog task - 10 questions 2) Poster Analysis 3)  Denotation and Connotation 4)  Introduction to Photoshop 5) Mise-en-scene: Stranger Things 6)  Camerawork - Doctor Who: Shots and angles 7) Camera Movement and Editing 8)  Blog feedback and learner response 9) Demographics research 10) Demographics and Psychographics
Post a Comment
Read more

Demographics and Psychographic

1.   The information that media companies use to create a demographic and psychographic profile of their audience is their name, age, gender, D.O.B, education, social class, race, profession, and city. 2. Media companies and advertisers are using audience profiling instead of just demographics because audience profiling are more subjective than objective. 3. The seven different Psychographic groups are The Aspirer, The Reformer, The Explorer, The Mainstream, The Succeeder, The Struggler, and The resigned. 4. The Aspirer - Materialistic, acquisitive people who are driven by others. The Reformer - The most anti-materialistic of the seven groups. They are socially aware and pride themselves. The Explorer - First to try out new ideas and experiences. Driven by discovery, challenge and new frontiers. The Mainstream - A daily routine is fundamental to the way they live their lives. The Succeeder - Possesses self-confidence and have a strong goal. Their core need in life is for contr...
Post a Comment
Read more

Demographics Research

Image
                                                    Stop-motion animated film Age - Diverse audience (targeted at pre-teens age 9-14 or adults who enjoy dark fantasy). Gender - Females Education - Primary or secondary school Social class - Upper class (as Coraline is a well-known film and you normally have to pay to watch it on apps such as Prime Video). Race/ethnicity - Global audience Job - B (middle management, teachers creative and media people as the film is made by stop-motion). Home - The film was set in the USA but that still means there is no specific location of where people live to watch Coraline.  
Post a Comment
Read more

Blog Feedback and Learner Response

Image
WWW: It’s been great to see you starting Media Studies off well. I hope this continues throughout the course and we stay on track for a great end GCSE result. Next Steps: - Your Camerawork blog needs to be completed with the final section of the task currently unfinished. - I need to see your Mise-en-scene analysis for the Stranger Things clip added to your Mise-en-scene blog post. - Go back to your first LIAR analysis on the movie poster and try to apply some of our most recent knowledge to the ‘Language’ part of this analysis. Consider Mise-en-scene and Camera Shots/Angles especially. - Make your blog your own. Remember, this is like your exercise book. Use the layout and theme tools on blogger to change the colouring and format of your blog to reflect your own personality.
Post a Comment
Read more

Camera movement and editing

Image
Three aspects of camera movement 1. Tilt - The camera tilted downwards from the screen to the person, focusing on a different subject. This can make a person look weak or powerful using a tilt, (high/ low angle). 2. Handheld - The camera shows that it is held by someone's hand and is often shaky. Handheld camera can add urgency, realisation, pace or unease to a scene. 3. Crane shot - Camera attached to crane pan, track or 'swoop' in or out as required. Crane shots are often high angle and show large epic scenes or dramatic action. Two aspects of editing 1. Cut - When a camera shows a scene and automatically changes from one to another. 2. Fade - Shot fades away and another shot appears. Fades to black of signify endings. Two shots/camera angles 1. Close up 2. Over the shoulder     
Post a Comment
Read more

Camerawork blog tasks

Image
1. Camera Shots Task This is a two shot as this shot allows you to see two character's. The type of shot you can also see a medium close up as the camera gets closer to the characters and their shoulders and head are visible. 2. This is a long shot as this shot allows you to see plenty of background and the camera is really far away from the character. The type of shot also allows you to see from head to toe. 3.   This is a over the shoulder shot as the camera is looking from behind the character and their point of view. This shows the background and what the character is focusing  Camera Angle- This is a birds eye camera angle. This shows he is seen as a smaller subject as he is looking at something bigger than him as he is looking upwards.
Post a Comment
Read more