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Tatler CSP: Blog Task

Introduction - Tatler Media Pack 1. The editor introduces the magazine by writing on the magazine cover, 'What is Tatler?' 2. Key demographics details: Age - Suggests the audience who reads the magazines are mostly adults who are middle aged. Gender - Targets both genders as the magazine talks about how many people read Tatler and that you do not have to be a specific gender to read the magazine.  HHI - Average income is around £260000 Social Class -   Mostly higher class as Tatler is a chic, and rich magazine to read. 3. Tatler readers think about fashion as a priority as £843 million was spent on fashion in the past year,  96% of Tatler readers and 93% of tatler.com users own designer fashion, 81% of Tatler readers and 75% of tatler.com users own designer shoes and accessories and 62% of Tatler readers agree 'I often buy fashion products after seeing things advertised in magazines'. 4. The special editions of Tatler that run throughout the year are ...

Galaxy Advert CSP

Galaxy Advert Questions 1) The key conventions of TV advertising that I can find in the Galaxy  advert are mise-en-scene, sound, logo and slogan, editing, USP, and camera shots. 2) The key message the Galaxy advert is communicating about its chocolate is that it is a luxury but classic chocolate. The slogan in this advert says ' Why have cotton when you ca have sill' which implies how smooth and tasty the chocolate being advertised is. 3)  Audrey Hepburn was a huge Hollywood star in the 1950's and 1960's. She was associated with Hollywood glamour and style and was also a fashion icon and model. Galaxy selected Audrey Hepburn for this advert as she was known all around the world and was loved by many of her fans. When making this advert, her face was edited because of her passing away and to some old fans of hers, this could create nostalgia. 4) Intersexuality is where one media product (e.g. Galaxy)  makes refrences to other media products. For example, adding Audrey He...

OMO Advert CSP Blog Tasks

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OMO Advert Questions 1) The advert was produced in 1955. 2) Women were represented in adverts in the 1950's as housewives and mothers who are expected to be cleaning, cooking, working for their husbands, etc. 3) The heading message of the advert ("OMO makes whites bright") and the style of text promotes the product by showing that it's the best cleaning product on the market and the text used has a newsflash style which uses verbal code which is eye-catching. 4) The mise-en-scene in the advert is the props and the clothing is enforcing domestic duties/ ideas changing clothes. Her makeup reinforces beauty standards, while cleaning too. 5) A picture of the product is added to the bottom right of the advert for it to be recognisable in shops. 6) The chosen colours in the advert are red, blue and white which connotates it being similar to the UK flag colours and patriotic link to the product. 7) The anchorage text uses persuasive language to encourage the audience to buy ...

Gender Representation in Advertising

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Three Adverts Featuring Women from 1950's and 1960's  1)   2)  3) Three Adverts Featuring Women from post-2000's 1)  2) 3) 

Advertising: Key conventions

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Skittles Advert Analysis 1) The key conventions of print adverts I can find in this one are, picture of product, USP, setting / colour scheme, logo, and slogan.  - Picture of the product (Skittles) to remind us the type of product it is. The image also reinforces the word 'rainbow' as the sweets are shaped into a rainbow in the sky.  - The USP in this advert is how each sweet is a different colour and you have many flavours in one packet. - Setting/ colour scheme is shown by all the different colours of the sweets and how it's been advertised in the sky to show where rainbows normally are found. - The logo is bright and large shown in the middle of the sweets packet.  - The slogan at the bottom clearly stands out against the background. 'Taste' and 'Rainbow' reinforces the USP - that skittles have strong sweet flavours to them. Advert Research An advert with a clear brand identity An advert that uses shock tactics or a controversial idea An advert that creat...

I, Daniel Blake

I, Daniel Blake 1) An independent film is one that is made outside of the conventional Hollywood film studio system. The difference is that it has a lower budget, it is funded by public service broadcasts and is charity funding. 2) I, Daniel Blake is about a strong political message about Britain in an age of government austerity 3) Ken Loach directed I, Daniel Blake and this is important because of how respected and known he is. 4) They targeted this film at new voters and they reached the the audience by doing free/pay what you can screenings. They also played the film on the house of parliament as it is a political message. 5) An unusual way of advertising this film was by projecting it on the house of parliament. 6) £2 million and ended up making £11 million at the box office. 7) Some companies involved in the funding BFI 8)  British Board of Film Classification rated "I, Daniel Blake" at 15 9) Violence and riots were happening in the film which is way it is the age ratin...

Media Assessment 1: Learner Response

Next Steps -  Focus on building of knowledge of mise-en-scene and camera settings. Q1. X  Q2. 1 mark Q3. 6/12 marks Q4. 1/2 marks Q5. 2/6 marks Q6. 3/8 marks Final mark & grade - 13/30, Grade 4 Stronger question: My strongest question that I answered well was question number 3. I believe this because I got a mark 6 out of 12 and a grade 2. What I did well in this question was, that it was occasionally appropriate use of subject specific terminology and had some satisfactory analysis of the product that engages with obvious or more straightforward aspects of how design and layout are used. Weaker question: My weaker question that I answered poorly was question number 5. I believe this because I got a low mark on that specific question which I got a 2/6 and a grade 1 on. In question 5, my answer had basic knowledge and understanding of theoretical framework. It also had a limited appropriate reference to the Water Aid advert. New Detailed Paragraph for Question 3 -  In...