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Advertising: Key conventions

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Skittles Advert Analysis 1a) The key conventions of print adverts I can find in this one are, picture of product, USP, setting / colour scheme, logo, and slogan.  - Picture of the product (Skittles) to remind us the type of product it is. The image also reinforces the word 'rainbow' as the sweets are shaped into a rainbow in the sky.  - The USP in this advert is how each sweet is a different colour and you have many flavours in one packet. - Setting/ colour scheme is shown by all the different colours of the sweets and how it's been advertised in the sky to show where rainbows normally are found. - The logo is bright and large shown in the middle of the sweets packet.  - The slogan at the bottom clearly stands out against the background. 'Taste' and 'Rainbow' reinforces the USP - that skittles have strong sweet flavours to them. Advert Research An advert with a clear brand identity An advert that uses shock tactics or a controversial idea An advert that crea...
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I, Daniel Blake

I, Daniel Blake 1) An independent film is one that is made outside of the conventional Hollywood film studio system. The difference is that it has a lower budget, it is funded by public service broadcasts and is charity funding. 2) I, Daniel Blake is about a strong political message about Britain in an age of government austerity 3) Ken Loach directed I, Daniel Blake and this is important because of how respected and known he is. 4) They targeted this film at new voters and they reached the the audience by doing free/pay what you can screenings. They also played the film on the house of parliament as it is a political message. 5) An unusual way of advertising this film was by projecting it on the house of parliament. 6) £2 million and ended up making £11 million at the box office. 7) Some companies involved in the funding BFI 8)  British Board of Film Classification rated "I, Daniel Blake" at 15 9) Violence and riots were happening in the film which is way it is the age ratin...
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Media Assessment 1: Learner Response

Next Steps -  Focus on building of knowledge of mise-en-scene and camera settings. Q1. X  Q2. 1 mark Q3. 6/12 marks Q4. 1/2 marks Q5. 2/6 marks Q6. 3/8 marks Final mark & grade - 13/30, Grade 4 Stronger question: My strongest question that I answered well was question number 3. I believe this because I got a mark 6 out of 12 and a grade 2. What I did well in this question was, that it was occasionally appropriate use of subject specific terminology and had some satisfactory analysis of the product that engages with obvious or more straightforward aspects of how design and layout are used. Weaker question: My weaker question that I answered poorly was question number 5. I believe this because I got a low mark on that specific question which I got a 2/6 and a grade 1 on. In question 5, my answer had basic knowledge and understanding of theoretical framework. It also had a limited appropriate reference to the Water Aid advert. New Detailed Paragraph for Question 3 -  In...
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Introduction to Media - index

1) First blog task - 10 questions 2) Poster Analysis 3)  Denotation and Connotation 4)  Introduction to Photoshop 5) Mise-en-scene: Stranger Things 6)  Camerawork - Doctor Who: Shots and angles 7) Camera Movement and Editing 8)  Blog feedback and learner response 9) Demographics research 10) Demographics and Psychographics 11) Reception Theory 12)  Industries: Ownership and Control
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Film Industry - Blog Index

1. Industries - Ownership & Control 2. Marketing - Marvel Cinematic Universe 
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Feedback index

1. HT1 - Blog feedback 2. HT2 - Introduction to Media feedback
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Marketing - Marvel Cinematic Universe

BBC article on the Marvel Cinematic Universe 1) How many films were there in the Marvel Cinematic Universe (MCU) at the time of this article? 22 films featuring the comic book characters are set. 2) How much mo ney have the MCU films made in total according to this article? More than $18.2bn (£13.7bn) to date. 3) Why did Marvel create the Avengers films? Marvel brought these characters together for the crossover film Avengers Assemble. 4) Who owns the rights to Spiderman and why is the character now appearing in Marvel films? Sony Pictures  owns the film rights to Spider-Man. The reason why the character is now appearing in Marvel films is  because Marvel and Sony Pictures have a landmark deal allowing Spider Man into the MCU. 5) Which company owns the rights to the Fantastic Four and the X-Men? The Walt Disney company 6) Look at the very end of the article. What has Disney announced regarding TV shows on their new streaming service Disney+? Disney has also announced plans for...
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