Media Assessment 1: Learner Response

Next Steps - Focus on building of knowledge of mise-en-scene and camera settings.

Q1. X 

Q2. 1 mark

Q3. 6/12 marks

Q4. 1/2 marks

Q5. 2/6 marks

Q6. 3/8 marks

Final mark & grade - 13/30, Grade 4

Stronger question:

My strongest question that I answered well was question number 3. I believe this because I got a mark 6 out of 12 and a grade 2. What I did well in this question was, that it was occasionally appropriate use of subject specific terminology and had some satisfactory analysis of the product that engages with obvious or more straightforward aspects of how design and layout are used.

Weaker question:

My weaker question that I answered poorly was question number 5. I believe this because I got a low mark on that specific question which I got a 2/6 and a grade 1 on. In question 5, my answer had basic knowledge and understanding of theoretical framework. It also had a limited appropriate reference to the Water Aid advert.

New Detailed Paragraph for Question 3 - 

In the advert, you can see Beyonce wearing a red dress, which mirrors the new perfume in the advert, as the model of the perfume is the same colour. The advert is dominated by the central image which is provocative and designed to illicit a strong reaction from the audience. A denotation is the fact that the shot was taken from a lower angle which indicates she feels powerful and confident, with the perfume sprayed on. The image has connotations of class and wealth with the costume appearing to be luxury or designer label, fitting in with the connotations created by the serif typography. Another denotation is, the fact that they have mentioned the phrase 'first fragrance by Beyonce' which connotes that the company has mentioned her name as people know her as a famous celebrity. Doing this action, customers will be more willing to purchase the product by her. The typography for 'Catch the fever' is more unusual with a serif style but with connotations of fantasy and magic (perhaps to suggest the mixing of a magical new fragrance). Finally, the product name offers connotations of romance and attraction - 'Heat'.

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