Galaxy Advert CSP

Galaxy Advert Questions


1) The key conventions of TV advertising that I can find in the Galaxy advert are mise-en-scene, sound, logo and slogan, editing, USP, and camera shots.

2) The key message the Galaxy advert is communicating about its chocolate is that it is a luxury but classic chocolate. The slogan in this advert says ' Why have cotton when you ca have sill' which implies how smooth and tasty the chocolate being advertised is.

3) Audrey Hepburn was a huge Hollywood star in the 1950's and 1960's. She was associated with Hollywood glamour and style and was also a fashion icon and model. Galaxy selected Audrey Hepburn for this advert as she was known all around the world and was loved by many of her fans. When making this advert, her face was edited because of her passing away and to some old fans of hers, this could create nostalgia.

4) Intersexuality is where one media product (e.g. Galaxy)  makes refrences to other media products. For example, adding Audrey Hepburn to their advert advertising Galaxy to interest and engage with the audience.

5) Films that Audrey Hepburn were in that refers to the Galaxy advert are Roman Holiday. This is because they had a very similar setting and story. 

6) Propp's character types that can be found in the Galaxy advert are the hero, the villain, the doner, the princess, the helper and the false hero.

The Hero- The man who offers the women a ride, saves her from being stuck in traffic.

The Villain/False Hero- The fruit vendor is practically responsible for the fruit on the floor because it stops her journey.

The Donor- The bus driver because his hat is taken by Hepburn's character to label the man as her driver.

The Princess- Hepburn because she is saved by the car drive.

The Helper- Bus driver drives Hepburn for most of her journey before going into the car.

7) The adverts narrative follows Todorov's Equilibrium Theory by at first, Audrey Hepburn on her bus journey.

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