Advertising: Key conventions

Skittles Advert Analysis


1a) The key conventions of print adverts I can find in this one are, picture of product, USP, setting / colour scheme, logo, and slogan. 

- Picture of the product (Skittles) to remind us the type of product it is. The image also reinforces the word 'rainbow' as the sweets are shaped into a rainbow in the sky. 

- The USP in this advert is how each sweet is a different colour and you have many flavours in one packet.

- Setting/ colour scheme is shown by all the different colours of the sweets and how it's been advertised in the sky to show where rainbows normally are found.

- The logo is bright and large shown in the middle of the sweets packet. 

- The slogan at the bottom clearly stands out against the background. 'Taste' and 'Rainbow' reinforces the USP - that skittles have strong sweet flavours to them.


Advert Research

An advert with a clear brand identity

An advert that uses shock tactics or a controversial idea

An advert that creates a a strong emotional connection to the audience





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