OMO Advert CSP Blog Tasks

OMO Advert Questions

1) The advert was produced in 1955.

2) Women were represented in adverts in the 1950's as housewives and mothers who are expected to be cleaning, cooking, working for their husbands, etc.

3) The heading message of the advert ("OMO makes whites bright") and the style of text promotes the product by showing that it's the best cleaning product on the market and the text used has a newsflash style which uses verbal code which is eye-catching.

4) The mise-en-scene in the advert is the props and the clothing is enforcing domestic duties/ ideas changing clothes. Her makeup reinforces beauty standards, while cleaning too.

5) A picture of the product is added to the bottom right of the advert for it to be recognisable in shops.

6) The chosen colours in the advert are red, blue and white which connotates it being similar to the UK flag colours and patriotic link to the product.

7) The anchorage text uses persuasive language to encourage the audience to buy the product by having use of rhyme which is catchy, snappy and memorable and how it mentions how 'million of women' use the product, so you should too.

8) The women represented in this advert is shown as smiling showing her excitement towards cleaning as a housewife. 

9) The preferred reading for this advert is that it is a good cleaning product and has a slogan to show this. It also shows what duties women have and how to make washing clothes easier and better.

10) The oppositional reading of this advert is that many women may think that this advert is only targeted towards women and that females should be the only one doing all the housework, not men.

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