OMO Advert CSP Blog Tasks
OMO Advert Questions 1) The advert was produced in 1955. 2) Women were represented in adverts in the 1950's as housewives and mothers who are expected to be cleaning, cooking, working for their husbands, etc. 3) The heading message of the advert ("OMO makes whites bright") and the style of text promotes the product by showing that it's the best cleaning product on the market and the text used has a newsflash style which uses verbal code which is eye-catching. 4) The mise-en-scene in the advert is the props and the clothing is enforcing domestic duties/ ideas changing clothes. Her makeup reinforces beauty standards, while cleaning too. 5) A picture of the product is added to the bottom right of the advert for it to be recognisable in shops. 6) The chosen colours in the advert are red, blue and white which connotates it being similar to the UK flag colours and patriotic link to the product. 7) The anchorage text uses persuasive language to encourage the audience to buy ...