Posts

Showing posts from January, 2026

Advertising: Key conventions

Image
Skittles Advert Analysis 1a) The key conventions of print adverts I can find in this one are, picture of product, USP, setting / colour scheme, logo, and slogan.  - Picture of the product (Skittles) to remind us the type of product it is. The image also reinforces the word 'rainbow' as the sweets are shaped into a rainbow in the sky.  - The USP in this advert is how each sweet is a different colour and you have many flavours in one packet. - Setting/ colour scheme is shown by all the different colours of the sweets and how it's been advertised in the sky to show where rainbows normally are found. - The logo is bright and large shown in the middle of the sweets packet.  - The slogan at the bottom clearly stands out against the background. 'Taste' and 'Rainbow' reinforces the USP - that skittles have strong sweet flavours to them. Advert Research An advert with a clear brand identity An advert that uses shock tactics or a controversial idea An advert that crea...

I, Daniel Blake

I, Daniel Blake 1) An independent film is one that is made outside of the conventional Hollywood film studio system. The difference is that it has a lower budget, it is funded by public service broadcasts and is charity funding. 2) I, Daniel Blake is about a strong political message about Britain in an age of government austerity 3) Ken Loach directed I, Daniel Blake and this is important because of how respected and known he is. 4) They targeted this film at new voters and they reached the the audience by doing free/pay what you can screenings. They also played the film on the house of parliament as it is a political message. 5) An unusual way of advertising this film was by projecting it on the house of parliament. 6) £2 million and ended up making £11 million at the box office. 7) Some companies involved in the funding BFI 8)  British Board of Film Classification rated "I, Daniel Blake" at 15 9) Violence and riots were happening in the film which is way it is the age ratin...