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Showing posts from January, 2026

OMO Advert CSP Blog Tasks

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OMO Advert Questions 1) The advert was produced in 1955. 2) Women were represented in adverts in the 1950's as housewives and mothers who are expected to be cleaning, cooking, working for their husbands, etc. 3) The heading message of the advert ("OMO makes whites bright") and the style of text promotes the product by showing that it's the best cleaning product on the market and the text used has a newsflash style which uses verbal code which is eye-catching. 4) The mise-en-scene in the advert is the props and the clothing is enforcing domestic duties/ ideas changing clothes. Her makeup reinforces beauty standards, while cleaning too. 5) A picture of the product is added to the bottom right of the advert for it to be recognisable in shops. 6) The chosen colours in the advert are red, blue and white which connotates it being similar to the UK flag colours and patriotic link to the product. 7) The anchorage text uses persuasive language to encourage the audience to buy ...

Gender Representation in Advertising

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Three Adverts Featuring Women from 1950's and 1960's  1)   2)  3) Three Adverts Featuring Women from post-2000's 1)  2) 3) 

Advertising: Key conventions

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Skittles Advert Analysis 1) The key conventions of print adverts I can find in this one are, picture of product, USP, setting / colour scheme, logo, and slogan.  - Picture of the product (Skittles) to remind us the type of product it is. The image also reinforces the word 'rainbow' as the sweets are shaped into a rainbow in the sky.  - The USP in this advert is how each sweet is a different colour and you have many flavours in one packet. - Setting/ colour scheme is shown by all the different colours of the sweets and how it's been advertised in the sky to show where rainbows normally are found. - The logo is bright and large shown in the middle of the sweets packet.  - The slogan at the bottom clearly stands out against the background. 'Taste' and 'Rainbow' reinforces the USP - that skittles have strong sweet flavours to them. Advert Research An advert with a clear brand identity An advert that uses shock tactics or a controversial idea An advert that creat...

I, Daniel Blake

I, Daniel Blake 1) An independent film is one that is made outside of the conventional Hollywood film studio system. The difference is that it has a lower budget, it is funded by public service broadcasts and is charity funding. 2) I, Daniel Blake is about a strong political message about Britain in an age of government austerity 3) Ken Loach directed I, Daniel Blake and this is important because of how respected and known he is. 4) They targeted this film at new voters and they reached the the audience by doing free/pay what you can screenings. They also played the film on the house of parliament as it is a political message. 5) An unusual way of advertising this film was by projecting it on the house of parliament. 6) £2 million and ended up making £11 million at the box office. 7) Some companies involved in the funding BFI 8)  British Board of Film Classification rated "I, Daniel Blake" at 15 9) Violence and riots were happening in the film which is way it is the age ratin...