KISS Breakfast on KISS Radio

Deregulation and the Evolution of Radio

1) The term 'deregulation', in the the context of the UK radio industry means it refers to the systematic dismantling of these strict state rules, shifting the power from government regulators over to the free market. 

2) Deregulation dismantled ownership laws by preventing a single company from buying up too many radio stations. This change allowed multinational media conglomerates to sweep in and build massive national brand networks by Deregulation dismantling these barriers.

3) Modern Deregulation allowed Bauer Media Group to cut expensive local production costs for KISS Breakfast by 


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