Media Assessment 2: Learner Response

1) 15/34  Grade: 4  Next steps: 'For oppositional readings, consider a more modern take? Can women only do these jobs now men are gone?'

Q1: 1/1
Q2: 0/1
Q3: 3/8
Q4: 2/2
Q5: 2/2
Q6:7/20

On question 6, I think I missed out on the rest of the marks because I didn't use astute judgements and conclusions that are consistently well supported by relevant examples.

I think I successfully wrote about preferred reading as I included accurate application of reception theory throughout. I didn't write well about the oppositional and negotiated reading.

Vertical Integration - a business model where a company gains control over multiple, traditionally separate stages of its supply chain.

Benefits of vertical integration

- Greater control over every stage of the production
- Increasing profit
- Having complete ownership over creative products

What I could've used in my answer for question 6

• Understanding of both the theoretical framework and
the influence of contexts, demonstrated by frequent effective
discussion of the extent to which low budget/independent
film productions cannot compete with Hollywood
blockbusters.

• Judgements and conclusions that are frequently well
supported by relevant examples.

• Frequent appropriate and effective use of subject specific
terminology throughout.

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